Happy Dance is was Kristin Bell's sustainable skin-care brand, a line of topical CBD wellness products.
Social Media
Content Creation
Design
Copywriting
Digital Strategy
Search Engine Optimization
Happy Dance
I managed the brand digitally on behalf of the creative director, developing photography, videography and digitally generated assets for social media and website publication. I developed SEO-friendly copy aligned with brand voice and supported the analytic team in restrategizing based on performance.