Legalize Belize is a community outreach project working to reform marijuana legislation that unfairly encroaches on the civil liberties of the citizens of Belize.
Campaign
Copywriting
Iconography
Branding
Lobbying
Legalize Belize
I developed Legalize Belize’s branding package pro bono to support the Belizean Ministry of New Growth Industries informational campaign. The package consisted of everything from iconography to brand voice — in tandem with the ministry, I built what is now Belize’s first and only cannabis reform group from the ground up. The campaign revolved around educational graphics, videos and events that spoke directly to both governments as well as constituents about the pros and cons of legalization (a process which, as of writing in 2024 is now underway).
