Neiwai Active is a Chinese activewear brand redefining the term ‘made-in-China’.

Campaign
Public Relations
Media Liaising
Interview Coaching
Event Planning
Copywriting

Neiwai Active

I worked with Neiwai to develop a strategy to expand international brand recognition through media appearances and press coverage. Working with the marketing and global expansion teams, I led contact with the press, outlined talking points for founder interviews and penned press releases.